Introduction To Social Media Analysis Marketing Essay

Introduction To Social Media Analysis Marketing Essay Introduction to Social Media Analysis People are talking about you-your company, your products, your people. With modern, digital communications tools, theyre publishing their thoughts to a worldwide audience. They write on blogs and in online communities, and they share pictures and videos on popular sites, such as MySpace and YouTube. Sometimes, the issues they raise show up on the front page of major newspapers. Paying attention to these online conversations is a new imperative for anyone who cares about their companys reputation. Social media analysis is the broad term for the services and tools you will use to pay attention. It incorporates monitoring, measuring and analyzing Internet-based social media, usually combining automated systems and human insight to turn raw data into useful information. Its most often used in marketing and communications/PR functions, which is why some people call it brand monitoring. But theres more to it than monitoring, and its not used only in marketing. Customer service, product groups, competitive intelligence, and investor relations-or any other relations function-will find useful information. Specialized applications for institutional investors, lenders and supply-chain managers are also available. If you use information, social media analysis opens vast new sources. Idea behind This Study: In Pakistan very few people are encouraging their businesses through social media marketing, mostly our internet usage went under the heading of ENTERTAINEMENT, so I want to study that where the actually person drive to while using Internet in Pakistan. How social media marketing can help us? How it is used, what are its advantages and disadvantages, how to build interest in it and those who are using and making money through it, how they are doing this? ABSTRACTS SAP A Company Transforms Itself Through Social Media This case study was written to demonstrate how a company can create a social networking platform that not only achieves its tactical goals of pushing company content to its target audience, but also broader, strategic purposes aligned with the companys corporate profile and brand. The study will look at technologies used to develop the SDN and the BPX networks, the quality of the user experience, and metrics achieved, as well as issues related to maintaining and growing the network. SAP, faced a new challenge. No longer was it content simply to be a developer of much of the worlds most successful business software. Instead, it wished to become a platform company, on its own Web-based platform solution: NetWeaver. That meant it had to open its platform to developers outside its own walls, who would drive innovative ways for businesses to use this platform to solve their business problems. It meant it had to talk to a huge, new audience that had not been part of its prior focus: developers across the globe that may or may not be SAP employees. Additional objectives included a desire to increase adoption of SAP products and to provide a platform of innovation for SAP and its partners. To obtain the main goal, SAP launches two new softwares for this called as SDN and BPX. Both networks are transparent, anyone can sign up, and both are searchable. Users can subscribe and obtain RSS feeds from the most popular bloggers, and all the content is accessible to social book-marking sites, as well as from Google and other search sites. SAP was formerly viewed as rigid, monolithic, and overly process-oriented but after adoption of Social Media it is now viewed as open and collaborative Methodology: Discussion Forums were opened up in Web page format where a rate of about 4,000 posts Per day was recorded. These were followed by blogs, initially contributed by employees, and quickly opened to outsiders. Active contributors include customers, consultants, and other opinion leaders, and the blogs feature everything from long-form essays on relevant topics to shorter bursts about future trends or interesting innovations. Conclusion Finally, the author speculates on how the success of the combined networks could lead to further revenue growth and enhancement of current corporate communications. How People Perceive Online Behavioral Advertising They performed a series of in-depth qualitative interviews with 14 subjects who answered advertisements to participate in a university study about Internet advertising. Subjects were not informed this study had to do with behavioral advertising privacy, but raised privacy concerns on their own unprompted. They asked, What are the best and worst things about Internet advertising? and what do you think about Internet advertising? Participants held a wide range of views ranging from enthusiasm about ads that inform them of new products and discounts they would not otherwise know about, to resignation that ads are a fact of life, to resentment of ads that they find insulting. Many participants raised privacy issues in the first few minutes of discussion without any prompting about privacy. They discovered that many participants have a poor understanding of how Internet advertising works, do not understand the use of first-party cookies, let alone third-party cookies, did not realize that behavioral advertising already takes place, believe that their actions online are completely anonymous unless they are logged into a website, and believe that there are legal protections that prohibit companies from sharing information they collect online. They found that participants have substantial confusion about the results of the actions they take within their browsers, do not understand the technology they work with now, and clear cookies as much out of a notion of hygiene as for privacy. They also found divergent views on what constitutes advertising. Industry self-regulation guidelines assume consumers can distinguish third-party widgets from first-party content, and further assume that consumers understand data flows to third-party advertisers. Instead, we find some people are not even aware of when they are being advertised to, let alone aware of what data is collected or how it is used. Methodology: A series of in-depth qualitative interviews with 14 subjects were conducted. A modified mental models protocol of semi-structured interviews were followed using standard preliminary questions for all participants while also following up individually to gather participants understanding of and reaction to behavioral advertising in particular. Conclusion Consumers have a very clear understanding of when and where Google search displays advertisements. However, consumers do not understand which parts of the New York Times website are advertisements. They lack the knowledge to distinguish widgets from first party content. Consequently, it is overly optimistic to believe consumers know their data flows to widget providers as a first party. THE VALUE OF A FACEBOOK FAN: AN EMPIRICAL REVIEW As Facebook matures as a viable marketing and customer service channel, many organizations are looking to quantify and understand the impact of their overall marketing investment on their business. Quantifying the Return on investment (ROI) of Facebook marketing efforts includes multiple variables and companies often fail to understand and to properly value their efforts in terms of the potential long-term business benefits of the Facebook channel. Many brands overcomplicate their measurement requirements by tracking dozens of independent variables. Many oversimplify by trying to apply a single number concept of value, and far too many fail to quantify ROI in such a way as to convince a CFO of the merit of increasing or shifting investment towards Facebook marketing. Syncapse has adopted a unique approach to understanding the financial returns that social members on Facebook provide to a business. Facebook fan ROI can be understood though a knowledge of key performance indicators that have traditionally led to increased sales and profit in business and the key differences between Facebook users who have opted to fan a brand and those who have not. This study will examine the five leading contributors to Facebook fan value. (1) Product Spending (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value. Methodology The quantitative research for this Syncapse undertaking was conducted in conjunction with Hotspex Market Research and consisted of a 25-minute survey using their online panel. Data was collected from over 4,000 panelists across North America in June 2010. Conclusion As growing audiences migrate to social networks like Facebook, a brands ability to connect and influence these customers must shift from traditional marketing strategies. Facebook fans represent a significant opportunity to drive revenue enhancement, brand, and loyalty without incurring the considerable cost-per-person of conventional marketing. More importantly, such Facebook strategies allow for a discernable ROI that is not allowed by most other approaches. Fans are an extremely valuable segment of the Internet audience and should be addressed with specific strategies to nurture their ongoing participation and influence. Unlike traditional campaign-based marketing, Facebook-based marketing through well crafted fan utilization has no defined shelf life and can be more readily integrated into the day-to-day operation of the enterprise. Social Media Use in the United States: Implications for Health Communication Given the rapid changes in the communication landscape brought about by participative Internet use and social media, it is important to develop a better understanding of these technologies and their impact on health communication. The first step in this effort is to identify the characteristics of current social media users. Up-to-date reporting of current social media use will help monitor the growth of social media and inform health promotion/communication efforts aiming to effectively utilize social media. The purpose of the study is to identify the sociodemographic and health-related factors associated with current adult social media users in the United States. Methods: Data came from the 2007 iteration of the Health Information National Trends Study (HINTS, N = 7674). HINTS is a nationally representative cross-sectional survey on health-related communication trends and practices. Survey respondents who reported having accessed the Internet (N = 5078) were asked whether, over the past year, they had (1) participated in an online support group, (2) written in a blog, (3) visited a social networking site. Bivariate and multivariate logistic regression analyses were conducted to identify predictors of each type of social media use. Conclusions: Recent growth of social media is not uniformly distributed across age groups; therefore, health communication programs utilizing social media must first consider the age of the targeted population to help ensure that messages reach the intended audience. While racial/ethnic and health status-related disparities exist in Internet access, among those with Internet access, these characteristics do not affect social media use. This finding suggests that the new technologies, represented by social media, may be changing the communication pattern throughout the United States. DELIVRABLE II Introduction Billions of people create trillions of connections through social media each day, but few of us consider how each click and key press builds relationships that, in aggregate, form a vast social network. Passionate users of social media tools such as email, blogs, microblogs, and wikis eagerly send personal or public messages, post strongly felt opinions, or contribute to community knowledge to develop partnerships, promote cultural heritage, and advance development. Devoted social networkers create and share digital media and rate or recommend resources to pool their experiences, provide help for neighbors and colleagues, and express their creativity. The results are vast, complex networks of connections that link people to other people, documents, locations, concepts, and other objects. New tools are now available to collect, analyze, visualize, and generate insights from the collections of connections formed from billions of messages, links, posts, edits, uploaded photos and videos , reviews, and recommendations. As social media have emerged as a widespread platform for human interaction, the invisible ties that link each of us to others have become more visible and machine readable. The result is a new opportunity to map social networks in detail and scale never before seen. The complex structures that emerge from webs of social relationships can now be studied with computer programs and graphical maps that leverage the science of social network analysis to capture the shape and key locations within a landscape of ties and links. These maps can guide new journeys through social landscapes that were previously uncharted. Social network analysis is the application of the broader field of network science to the study of human relationships and connections. Social networks are primordial; they have a history that long predates systems like Facebook and Friendster, and even the first email message. Ever since anyone exchanged help with anyone else, social networks have existed, even if they were mostly invisible. Social networks are created from any collection of connections among a group of people and things. In the twenty-first century, network science has blossomed alongside a new global culture of commonplace networked communications. With widespread network connectivity, within just the past few decades, billions of people have changed their lives by creatively using social media. We use social media to bring our families and friends closer together, reach out to neighbors and colleagues, and invigorate markets for products and services. Social media are used to create connections that can bind local regions and span continents. These connections range from the trivial to the most valued, potent collaborations, relationships, and communities. Social media tools have been used successfully to create large-scale successful collaborative public projects like Wikipedia, open source software used by millions, new forms of political participation, and scientific collaboratories that accelerate research. Unheard of just a few years ago, today systems such as blogs, wikis, Twitter, and Facebook are now headline news with social and political implications that stretch around the globe. Despite the very different shapes, sizes, and goals of the institutions involved in social media, the common structure that unifies all social media spaces is a social network. All of these systems create connections that leave traces and collectively create networks. The rise of social media Social media are visible in the form of consumer applications such as Facebook and Twitter, but significant use of social media tools takes place behind the firewalls that surround most corporations, institutions, and organizations. Inside these enterprises employees share documents, post messages and engage in extensive discussions, document annotation, and create extensive patterns of connections with other employees and other resources. Social media tools cultivate the internal discussions that improve quality, lower costs, and enable the creation of customer and partner communities that offer new opportunities for coordination, marketing, advertising, and customer support. As enterprises adopt tools like email, message boards, blogs, wikis, document sharing, and activity streams, they generate a number of social network data structures. These networks contain information that has significant business value by exposing participants in the business network who play critical and unique roles. Some employees act as bridges or brokers between otherwise separated segments of the company. Others have patterns of connection that indicate that they serve as sources of information for many others. Social network analysis of organizations offers a form of MRI or x-ray image of the organizational structure of the company. These images illuminate the ways the members of the organization are actually structured in contrast to the formal hierarchies. Individual Contributions Generate Public Wealth Collections of individual social media contributions can create vast, often beneficial, yet complex social institutions. Seeing the social media forest, and not just the trees, branches, and leaves, requires tools that can assemble, organize, and present an integrated view of large volumes of records of interactions. Building a better view of the social media landscape of connection can lead to improved user interfaces and policies that increase individual contributions and their quality. It can lead to better management tools and strategies that help individuals, organizations, and governments to more effectively apply social media to their priorities. However, dangerous criminals, malicious vandals, promoters of racial hatred, and oppressive governments can also use social media tools to enable destructive activities. Critics of social media warn of the dangers of lost responsibility and respect for creative contributions, when vital resources are assembled from many small pieces [1]. These dangers heighten interest in understanding how social media phenomena can be studied, improved, and protected. Why do some groups of people succeed in using these tools while many others fail? Community managers and participants can learn to use social network maps of their social media spaces to cultivate their best features and limit negative outcomes. Social network measures and maps can be used to gain insights into collective activity and guide optimization of their productive capacity while limiting the destructive forces that plague most efforts at computer-mediated communications. People interested in cultivating these communities can m easure and map social media activity in order to compare and contrast social media efforts to one another. Around the world, community stakeholders, managers, leaders, and members have found that they can all benefit from learning how to apply social network analysis methods to study, track, and compare the dynamics of their communities and the influence of individual contributions. Business leaders and analysts can study enterprise social networks to improve the performance of organizations by identifying key contributors, locating gaps or disconnections across the organization, and discovering important documents and other digital objects. Marketing and service directors can use social media network analysis to guide the promotion of their products and services, track compliments and complaints, and respond to priority customer requests. Community managers can apply these techniques to public-facing systems that gather people around a common interest and ensure that socially productive relationships are established. Social media tools have become central to national priorities requiring government agency leaders to become skillful in building and managing their communities and connections. Governments at all levels must learn to optimize and sustain social media tools for public health information dissemination, disaster response, energy conservation, environmental protection, community safety, and more. Background to the Problem Billions of people now weave a complex collection of email, Twitter, mobile short text messages, shared photos, podcasts, audio and video streams, blogs, wikis, discussion groups, virtual reality game environments, and social networking sites like Facebook and MySpace to connect them to the world and the people they care about. Twitter enable short exchanges ideal for efficiently pointing out resources or knowing what conferences people are attending, while discouraging in-depth discussion and analysis on the platform itself. In contrast, traditional blogs without length limitations and with their support for sharing multimedia content and comments are better suited for more in-depth presentations and conversations. Other media including books, newspapers, wikis, email, social networking sites, and so forth each have a set of properties that create a unique terrain of interaction. Learning to effectively meet your objectives using social media requires an understanding of that terrain and the social practices that have grown up around its use. One of the most exciting aspects of online social media tools is that they produce an enormous amount of social data that can be used to better understand the people, organizations, and communities that inhabit them. More specifically, they create relational data: information about who knows or is friends with whom, who talks to whom, who hangs out in the same places, and who enjoys the same things. Social Media Design Framework Social media systems come in a variety of forms and support numerous genres of interaction. Although they all connect individuals, they do so in dramatically different ways depending in part on the technical design choices that determine questions like these: Who can see what? Who can reply to whom? How long is content visible? What can link to what? Who can link to whom? Social media services vary in terms of their intended number of producers and consumers. An email is usually authored by just one person, whereas a wiki document is likely to be authored by several or even hundreds of people. An individually authored email might be sent to just one other person or be broadcasted to thousands. More generally, social media tools support different scales of production and consumption of digital objects. Many social media tools help individuals or small groups interact. Instant messaging (IM), video chat, and personal messaging within general-purpose social networking sites provide intimate communication channels comparable to phone calls and face-to-face office meetings. Social media can help individuals reach out to medium-sized groups of friends or acquaintances by broadcasting a personal message (e.g., a tweet sent to a users followers on Twitter; a post sent to a departmental email list) or allowing others to overhear a comment (a post to someones Facebook wall). They can also allow individuals to reach large groups through popular blog posts, podcasts, videos posted on sites like YouTube, or updates on Twitter by companies or celebrities with numerous followers. Purpose of the Research Thousands of people are earning huge amount of money through Social Media, This research will help to understand that when one person enters into social media, what is his path and where does he go? This Research will also help to understand that how can a person earn from a particular social network website. Research Questions To understand the pattern of browsing of individuals using social media network. To check the awareness among the people of earning through social media. How an individual can earn through Social Media in Pakistan? How this pattern can be used to gain maximum output in online advertising. DELIVERABLE III Medium of Research Social Network Theory Social network analysis is the application of the broader field of network science to the study of human relationships and connections. Social networks are primordial; they have a history that long predates systems like Facebook and Friendster, and even the first email message. Ever since anyone exchanged help with anyone else, social networks have existed, even if they were mostly invisible. Social networks are created from any collection of connections among a group of people and things. Social network analysis helps you explore and visualize patterns found within collections of linked entities that include people. From the perspective of social network analysis, the treelike org-chart that commonly represents the hierarchical structure of an organization or enterprise is too simple and lacks important information about the cross connections that exist between and across departments and divisions. In contrast with the simplified tree structure of an org-chart, a social network view of an organization or population leads to the creation of visualizations that resemble maps of highway systems, airline routes, or rail networks Network analysts see the world as a collection of interconnected pieces. Those studying social networks see relationships as the building blocks of the social world, each set of relationships combining to create emergent patterns of connections among people, groups, and things. The focus of social network analysis is between, not within people. Whereas traditional social science research methods such as surveys focus on individuals and their attributes (e.g., gender, age, income), network scientists focus on the connections that bind individuals together, not exclusively on their internal qualities or abilities. This change in focus from attribute data to relational data dramatically affects how data are collected, represented, and analyzed. Social network analysis complements methods that focus more narrowly on individuals, adding a critical dimension that captures the connective tissue of societies and other complex interdependencies. Once a set of social media networks has been constructed and social network measurements have been calculated, the resulting data set can be used for many applications. For example, network data sets can be used to create reports about community health, comparisons of subgroups, and identification of important individuals, as well as in applications that rank, sort, compare, and search for content and experts. The value of a social network approach is the ability to ask and answer questions that are not available to other methods. This means focusing on relationships. Although analysts, marketers, and administrators often track social media participation statistics, they rarely consider relationships. Traditional participation statistics can provide important insights about the engagement of a community, but can say little about the connections between community members. Network analysis can help explain important social phenomena such as group formation, group cohesion, social roles , personal influence, and overall community health. Significance of Research Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again. If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time. (Maki, 2007) Limitations Following are the issues which could be faced during the research: Lack of awareness of utilizing social media among people in Pakistan. No prior research available. DELIVERABLE IV LITERATURE REVIEW Social Media Marketing Social media marketing is the way of promoting your business or sites through different social media channels and it is an effective plan that will surge traffic to your sites, get more links and grasp the attention of people. It is one of the low cost website or product publicity method. It grasps more number of visitors, some of whom may repeatedly visit the website. If you are in a business which deals with selling products or services, then social media marketing is one of the effective ways that will make your site profitable over a period of time. Those who do not know the worth of social media sites fall into three different categories (1) the one who do not anything about social media marketing (2) one who are interested and do not know to use the social media (3)the one who do not have confidence in the worth that a social media marketing can bring in. Why Social Media? Nowadays Blogs are even ranked higher than the static websites because of their relevant content and their fresh thoughts which meet the searches criteria to come on top positions. The more links you have the better your site will be ranked by search engines. When your website receives more natural permanent links, it builds more authenticity of your site and builds search engine trust on your website. This helps to get ranked even with competitive keywords. social media is a essential tool for promoting your site and its really a worthy method to get into fame. (1)Social media marketing helps you to get more natural links to your site and your website is exposed in front of more people which helps yo to drive more traffic on your website. (2)Its a dependable method, if you utilize it properly and successfully, social communities help you to drive traffic more than the previous amount traffic you received from the search engine. (3) Social media marketing is a community based marketing method, and this doesnt harm several other methods that drive traffic to the websites regularly Social media marketing helps to get famous all around the globe. Social media sites includes online communities, social networks, blogs, wikis and another type of media for marketing, sales and customer support.. The different types of social media marketing tools include facebook, orkut, hi5, twitter, Linkedin, blogs, YouTube and Flickr. The social media marketing acts as a cheapeest method of advertising. It is seen that social media marketing acts as one of the leading business venue to use. Nowadays business technology buyers participate more socially to promote their business. Building a attractive website may take more amount of time and efforts. Getting ranked in search engine can take years, in order to build a competitive position. Social media marketing helps you to get huge amount of traffic in a single day. Once you become aware of social media tools the it would be easy for you to grab audience and to satisfy their needs. The fast growth of Social Media Marketing shows the future of internet in social media marketing. The major players in the social media market may revolutionize themselves in course off time and online business peoples also have to change their trends according to it. With social media marketing you can easily compete with the counterparts and attain the end in concern. The Value of Marketing through Social News Websites For those who dont understand or see the value of social media websites, lets take a look at the benefits of creating viral content and effectively promoting them through social media channels. Developing link baits and successfully getting it popular on various social media websites like Digg and StumbleUpon will lead to multiple benefits for any website: Primary and Secondary Traffic. Primary traffic is the large amount of visitors who come directly from social media websites. Secondary traffic is referral traffic from websites which link to and send you visitors, after they come across your content through the social sites. High Quality Links. Becoming popular on social news websites like Digg or Reddit will get you a large number of links, some of which

Business & Cultural Strategy of Walt Disney

REPORT SUBJECT: STRATEGY AND CULTURE OF THE WALT DISNEY COMPANY BY: SARAH PETER BACKGROUND For more than eight decades, the name Walt Disney has been paramount in the industry of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world. Originally known as the Disney Brothers Cartoon Studio, with Walt Disney and his brother Roy as equal partners, the company soon changed its name, to the Walt Disney Studio, at Roy's suggestion. Young arrived in California in the summer of 1923 with dreams and determination. He had made a short film in Kansas City about a little girl in a cartoon world, called Alice's Wonderland, and he planned to use it as his â€Å"pilot† film to sell a series of these Alice Comedies to a distributor. On October 16, 1923, a New York distributor, M. J. Winkler, contracted to release the Alice Comedies, and this date became the formal beginning of The Walt Disney Company. Section 1: External Environment a)The examples of factors that have effected the way it has behaved are as follows. Social: The Walt Disney Company fostered the spirit of creativity, innovation and excellence that continues to underlie all of the company’s success. It believes that quality entertainment is for all members of the family across America and around the world. It gives a chance for the whole family to sit together and have a good time. Technological: Silent cartoons were produced in as early as 192 7. He introduced the first film with synchronized sound – The Jazz Singer. This was a huge success and later implied on Mickey Mouse, Silly Symphonies, Steamboat Willie, etc. Mickey Mouse became an immediate sensation instantly. In partnership with Pixar Animation, the company released the first computer-animated feature film, Toy Story. This was followed by a series of highly successful Disney/Pixar collaborations, A bug's life, Toy Story 2, Monsters, Inc. , Finding Nemo and The Incredibles. Economic: These movies were released in the theaters and people enjoyed watching them with their kids at a normal rate. These movies were not charged any differently than the Hollywood Classics. Political: During the war, Walt Disney made two films about South America, Saludos Amigos and The Three Caballeros, at the request of the State Department. The studio also concentrated on producing propaganda and training films for the military. When the war ended, it was difficult for the Disney Studio to regain its pre-war footing. With the advent of World War II, the company lost access to most of its foreign markets. The studio was also at some financial risk. Legal Factors: Within a year of its existence, Walt made 26 Oswald cartoons, but when he tried to get some additional money from Winkler for a second year of the cartoons, he found out that the distributor had gone behind his back and signed up almost all of his animators, hoping to make the Oswald cartoons in his own studio for less money without Walt. Since the distributor owned the rights to Oswald, there was nothing Walt could do. It was a painful lesson for the young cartoon producer. From then on, he learned that he owned everything he made. Later Walt with his chief animator Ub Iwerks, designed a mouse whom his wife named Mickey, and a star was born. (b)The relationship between the Walt Disney Company and the environment according to SWOT analysis is as follows: The Walt Disney Company’s Strengths 1. The Walt Disney Company is the second largest media and Entertainment Corporation in the world, after Time Warner, according to Forbes. 2. Diversified Entertainment Company. 3. It owns media networks as well as parks and resorts. 4. It makes movies and markets consumer products. 5. Developed a very strong and well known â€Å"brand-name and image† over many years. 6. Disney Land is the top rated destination for vacation. The Walt Disney Company’s Weaknesses 1. The idea of Disney’s frequent change in top management. 2. Broader product portfolio gains many different niches and gives them a bigger image, but it also means that there are going to be that many more workers. This means greater possibilities for miscommunication and a high chance for a bureaucracy in the company. As of September 2007, there were 130, 000 people working for Disney in some way or another. 3. According to many, the Hong Kong Disney Land Resort has yet to live up to the expectations of Disney’s resorts and parks. The $1. 8 billion theme park has only 16 attractions, only one of which is a classic Disney thrill ride (Space Mountain), compared to 52 at Disneyland Resort Paris. A recent study of Hong Kong Polytechnic University showed that 70% of the local residents had a negative opinion of Hong Kong Disneyland Resort. The Walt Disney Company’s Opp ortunities The markets of today are becoming more versatile to outsourcing and globalization and The Walt Disney Company is revealing this by (i) expanding outside of the United States and offering theme parks in France, Japan and China. ii) Another expansion opportunity from U. S. soil was mentioned earlier regarding the Disney Cruise Line, a service well placed and growing in popularity. The Walt Disney Company’s Threats 1. In Disney’s case their theme parks must meet the safety regulations of the countries in which they operate in order to stay in business and maintain their international status. 2. In the entertainment and theme park industry there are many competitors, such as Paramount Parks, Universal Studios and Six Flags Theme Parks. However, there are many other less visible competitors that one might not naturally think of when assessing the competitive market in which Disney deals. For example, there are hundreds of water parks and various funplexes that can also be considered as cheaper or more valuable competition for Disney. Competition, in any form, can diminish Disney’s market share in the entertainment industry. (c ) Guidelines for SWOT ANALYSIS for Walt Disney 1. Keep it simple 2. Focus on your organization. 3. Look for patterns. 4. Look for action that can be taken within a year. 5. Don't get lost in the future. 6. Be rooted in the now. Section 2: Organisational Culture (a)Organizational Culture of the Walt Disney Company The Walt Disney Company has a culture based on high-quality products, optimism for the future, great storytelling, an emphasis on family entertainment and great talent, passion and dedication from the Cast Members. A good example of shared values is Walt and Roy together with their chief and loyal animator Ub Iwerks, Walt created Mortimer Mouse, which was renamed Mickey Mouse by his wife. The first cartoon with synchronized sound was released at the Colony Theater in New York, November 18, 1928. Walt Disney won its first Academy Award for Best Cartoon in 1932 and continued to be honored with an Oscar every year for a decade. Disney appeals to our childhood. They will always be favored by kids and will surely keep a preferred spot in the minds of adults. If only they live up to meet our expectations, to visualize our common fantasies. Disney could survive on the â€Å"classics† if it needed to. They get a new audience every day. But where has the imagination gone that prevents us adding some value. Today Disney is milking their theme park business–to the detriment of their brand. There is no argument that Disney is a pop culture icon in the U. S. However, the substance is not there. The rides, with a few exceptions, are dated and boring. It is not into reinvesting into their theme park business to keep it on top. (b) Create (Adhocracy) Culture The Walt Disney Company has a Create (Adhocracy) Culture. This culture has a dynamic, entrepreneurial, and creative place to work. Innovation and risk-taking are embraced by employees and leaders. A commitment to experimentation and thinking differently are what unify the organization. They strive to be on the leading edge. The long-term emphasis is on growth and acquiring new resources. Success means gaining unique and new products or services. Being an industry leader is important. Individual initiative and freedom are encouraged. The Walt Disney Company has all the characteristics of a Creative Culture. The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. They seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. The Walt Disney Company believes that it has to stay one step ahead of the competition to be the most innovative and creative animator. (c ) Organizational Culture and Organizational behavior of The Walt Disney Company. The Organizational Culture of The Walt Disney Company is a Create (Adhocracy) Culture. This culture invites and appreciates new, creative, innovative and exciting ideas. Walt and Roy believed that he had to stay one step ahead of the competition in order to be the most innovative and creative animator of all times. They have a high standard of entertainment and have made people believe that animation and cartoons are not only for children but for adults as well. The implementation of these stimulating ideas with the advantage of latest technological devices and techniques and training their employees is the organizational behavior of the company. Disney has constructed its own University that employees must attend and complete before ever being allowed to work at a Disney Theme Park. Disney University believes â€Å"The front line is the bottom line,† and, â€Å"It’s 10 percent product and 90 percent service,†. d ) Compete (Market)† Culture Using a different culture like that of a â€Å"Compete (Market)† Culture in which job completion is main objective of the company and employees are competitive and goal-oriented, a different approach would be established by the leaders who will be demanding, hard-driving, and productive. The emphasis on winning unifies the o rganization. Reputation and success are common concerns. Long-term focus is on competitive action and achievement of measurable goals and targets. Success means market share and penetration. Competitive pricing and market leadership are important. This type of organisational culture would demand a tough and strict environment where openness and creativity is limited or not required. It would have a â€Å"do as said† attitude with acute strictness and constrictiveness. All the ideas would be commanded by the producer and the animators would follow as instructed without being allowed to interrupt or magnify their imagination. This would be unsuitable environment for Walt Disney as Disney is all about magic, imagination and dreams. Section 3: Business Strategy (a) Four Types of Strategies Price Leadership – through dominating the industry – others follow your price lead †¢Global – seeking to expand global operations. †¢Reengineering – thinking outside the box – looking at new ways of doing things to leverage the organisation’s performance. †¢Contraction/Expansion – focus on what you are good at (core competencies) or seek to expand into a range of markets. (b) The Walt Disney Strategy The Walt Disney Company has adopted the strategy of Expanding. Since its start in 1923, Walt and his brother worked out their best to present and invent the best animations ever. The Walt Disney Company is in business to (i) produce entertaining theatrical productions that are family oriented and family friendly (ii) to create products and toys that will promote their theatrical productions that are both entertaining and safe for children (iii) to entertain families who are looking for a fun, interactive and safe vacation spot both with resorts and parks, and also cruise lines (iv) keeping their name reputable and substantial in a growing business. Benefits 1. Disney Land is Europe’s Top Destination for vacation. 2. Extremely popular among children and adults. 3. It is a global leader in the industry of entertainment. Walt Disney Company was ranked 8th in the Top 100 Global Brands ranking of the BusinessWeek Magazine and Interbrand, a branding consultancy, in 2006. 4. Exposure and variety of entertainment packages to fans by opening Resorts, launching Cruise Lines and Disney Lands in Tampa, Hong Kong and Paris, result, increased capital flow and no advertisement required. ( c ) Comparison Disney Company worked on the Strategy of Expansion but now they work on something more of a combination of Reengineering and Expansion after the launch of many quality competitors in market. The Disney Land especially in Hong Kong is not enjoyed by the fans as the entertainment essentials are limited as compared to the other destinations and are very dated. The Walt Disney Company is now working to expand itself by figuring out new ways of attraction and alluring to fans by opening Cruise Lines and Resorts and Fun Houses throughout their Disney Land. (d ) Factors to Consider to change Strategy 1. Quality is imperative than quantity. 2. Dated entertainment ideas and facilities should be updated to the demands of the new generation while keeping the classic touch polished. 3. Innovative marketing, strategic investment and financial discipline should be developed to keep pace in entertainment market. 4. The Walt Disney Company had to analysis its management and employees to determine where they stood as they were losing fans and had market value. 5. Competitors like Universal Studios, Paramount Pictures have worldwide successful theme parks and funplexes. To triumph over them Disney Land had to study its new fans and keep its signature. (e ) Business Strategy and Strategic Choice The type of Business the Walt Disney Company wanted to have depended upon the Business Strategy it approached. It did quite well in the beginning and won Oscar awards and achieved the most out of the market. The Brand was the most popular and demanded and nailed its name in the industry. But as time passed and new generation emerged, a new taste came into existence and therefore things had to be renewed and improved. Earlier Disney was the only animation company but, as time passed and quality competitors surfaced, larger competition and criticizers appeared. The Walt Disney Company had opened remarkable entertainment property which encouraged fans to meet and enjoy their childhood favorite character. But the strategy they adopted was not enough for to attract the new graphics and 3D oriented generation. Therefore they had to opt for the Strategic Choice of the market and indulge in the dept of entertainment with time. They are still the leaders as they chose the right action at the right time. (f) The Key Issues The Walt Disney Company should keep in account to manage its Business Strategy are: †¢Latest approach of entertainment. †¢Should make Sci fi Movies with a more realistic approach. †¢Educational Films to be produced as well. †¢Disney Land worldwide should be upgraded. Employee Satisfaction is a must and Management should take account of each department. †¢Quality should be maintained. †¢Competitors and Internal weaknesses are studied. Section 4: Change (a)Change of Strategy The Strategy of the Walt Disney Company had to change overtime due the increasing demand of hi-tech technology, graphics and updated modes of entertainment. The competitors rooted to attract people with the latest knowledge and entertainment techniques. Despite winning Oscars and being branded as the finest animator, Disney overlooked the need of freshness and contemporariness. No doubt, Disney was experimenting and innovating but, using the same old but famous characters. People wanted a new character and novel themes. There Parks were attracting new crowd but couldn’t bring back the old ones. These factors intimidated Disney and it had to think over its strategy. (b)Social Responsibility The urge to make people happy is stated to be the Social Responsibility of the Walt Disney Company. The main objective and goal of Disney is to impart happiness, enchantment and amusement to people. They have been very successful so far but, as times changed and new generations emerged, they had to think over their product. Disney opened many resorts, hotels, cruise liners, but couldn’t attract the old customers. It made them happy but couldn’t keep them loyal. Getting to the root cause of this they realized that their amenities were dated and needed rejuvenation with tools of technology, graphics, new characters, new stories, new modes of entertainment in the theme parks, Disney TV channels, sports and news channels, in short, a new approach to the new generation. (c ) Role of Management To Changes As already mentioned there is a strategic change in the company and some new operations are introduced. The Management already has a very good policy of providing necessary training to its employees. They can further inform their employees about the market situation. It can make the staff understand the importance and need of the new operations and changes and insist why it needs the best from their employees. It can provide customer service training and motivate them to produce the best out of their service and compete with the growing competition. (d ) Advice to The Walt Disney Company To analyze a change in situation the management should keep itself updated about the market situation. It should not just look into the expansion of the Business but also keep an eye on the changing market industry and new requirements of the fans. It should study the developments of its competitors. There would be resistance to the changing market but to overcome this resistance, it can hold meetings and make its staff and managers realize the substance and requirement of the changes by providing detailed and proper explanation. Better knowledge of the market and motivation to achieve the target can help overcome the resistance to change. Reference

Effects of Temperature on Catalase

QUEENSLAND ACADEMY FOR HEALTH SCIENCES INTERNATIONAL BACCALAUREATE Term 1 2013 SUBJECT: BIOLOGY YEAR 11 HL & SL Name of Student: Name of Teacher: FORMATIVE ASSESSMENT ITEM: Chemistry of Life Practical Investigation Term 1 Task: Investigation of a Factor Affecting Enzyme ActionAspects Assessed: D DCP CE MS Introduction:Thousands of enzymes are found in living cells. In addition to making life possible, many enzymes have numerous applications that affect our daily lives in other ways such as food processing, clinical diagnoses, sewage treatment, and the textile industry.In this activity you will investigate how a particular factor influences the action of an enzyme. Conditions: Students are NOT required to design an experiment. Experimental design has been provided for you to use instead. You are however required to submit a Risk Assessment for the investigation. Students are to work independently. However, you will need to collect raw data from 4 other students to make the 6 trials. T he final version is to be submitted to TURNITIN and then class teacher. A journal will need to be included as part of the final submission.Time Allowed: 4 weeksDue Dates Task Out first lesson week1, term 1, 2013Risk Ass Due: last Lesson week 2, Term 1, 2013Final: First lesson week 6, Term 1, 2013Procedure: Your task is to investigate the effect of temperature on the activity of enzyme catalase found in beef liver. Use the experimental design and the BioLab Guide provided to assist with your report write up.Safety Considerations:You must have the risk assessment checked before continuing. NOTE: For this task you are required to submit a journal which documents your progress. You are also required to include photographs which display the techniques you used in the experimental procedures. This evidence will be used in assessing your manipulative skills in this experiment| RESULTS: REFER TO the Assessment Grading Matrix| Effect of temperature on the activity of Catalase Design Aspect 1: Research QuestionThis lab will be driven by the research question, Do changes in temperature (from 0? C, 7? C, 19? C, 37? C, and 100? C) have an effect on the activity of the enzyme catalase (found in beef liver) in the breakdown of hydrogen peroxide? Hypothesis If liver is placed in different temperatures of 0? C, 7? C, 19? C, 37? C, and 100? C and hydrogen peroxide is added to each piece of liver, then the liver placed in 37? C will have the largest reaction height. The liver in 100? C will have the smallest reaction height, followed by the liver in 0? C, then 7? C, and then 19?C. Introduction Pearson Baccalaureate: Standard Level Biology Developed Specifically for the IB Diploma defines enzymes as â€Å"protein molecules which act as catalysts for reactions. As catalysts, the real function of enzymes is to lower the activation energy of the reactions that they catalyze† (166). Enzymes are proteins; therefore the liver has a particularly high concentration of catalase. W hen hydrogen peroxide (H2O2) is added to liver, catalase catalyzes a reaction in which the hydrogen peroxide is broken down into oxygen gas (O2) and liquid water (H2O).Hydrogen peroxide is a toxic chemical that is produced as a byproduct of many normal cellular reactions, so it is crucial that catalase in the liver breaks the hydrogen peroxide down into the two harmless substances of oxygen gas and liquid water. The hydrogen peroxide must be quickly degraded or converted, and catalase accomplishes this task because one molecule of catalase can deal with six million molecules of hydrogen peroxide in one minute. Enzymes and the temperature of their environment are particularly important to the human ody because â€Å"Many of the reactions which represent the digestive process would need far higher temperatures than we are able to maintain safely if enzymes were not involved† (166). The prediction in the hypothesis is based on the concept of denaturation. As Pearson Baccalaureat e: Standard Level Biology Developed Specifically for the IB Diploma states, â€Å"Reactions which use enzymes do have an upper limit. That limit is based on the temperature at which the enzyme (as a protein) begins to lose its three-dimensional shape due to intramolecular bonds being stressed and broken.When an enzyme loses it shape, including the shape of the active site, it is said to be denatured† (75). Due to denaturation, the liver placed in 100? C will have the smallest reaction height because at this temperature catalase will begin to denature. Because â€Å"reactions with or without enzymes will increase their reaction rate as temperature (and thus molecular motion) increases†, the liver placed in 0? C, 7? C, and 19? C will have small reaction heights, but the heights will increase as temperature increases (75). The liver placed in 37?C will have the greatest reaction height because â€Å"human catalase works at an optimum temperature of 37? C, which is approx imately the temperature of the human body†. Although this lab is using beef liver instead of a human liver, the optimum temperature for beef liver should be similar to that of humans. The predictive graph on the previous page represents how as the temperature of beef liver originally increases, the height of the reaction increases as well due to an increase in molecular collisions. At a certain temperature, the catalase will reach its optimum temperature and have the greatest height of reaction.However, as the temperature continues to increase the enzyme will begin to lose its shape and denature, so the height of the reaction will decrease. This lab will be using beef liver, which contains the specific enzyme catalase, and by placing the liver into different temperatures it will be assessed how catalase performs under certain conditions. After the liver has been placed in different temperatures, hydrogen peroxide will be added to each piece of liver, and by measuring the heigh t of the chemical reaction it will be determined which temperatures catalase performs the best in.Reactions with a high height will represent catalase quickly and efficiently breaking down the hydrogen peroxide, and reactions with a low height will represent catalase slowly and inefficiently breaking down the hydrogen peroxide. This lab will serve as a model for the role of enzymes in the human body, and will outline the importance of enzymes for the human body. Independent Variables The independent variable is the temperature of the liver, and it will be measured in ? C. The different temperatures used will be 0? C, 7? C, 19? C, 37? C, and 100? C. Dependent VariablesThe dependent variable is the height of the reaction, and the bubbles of gas produced will be measured in millimetres (mm). Control Variables Table 1: Control variables and their treatments Variable | Effect | Control | Size of liver | Could increase or decrease the height of the reaction. A larger piece of liver means more catalase, which could break down the H2O2 at a more efficient rate than smaller pieces of liver. | Cut every piece of liver the same size by weighing each piece on an electric beam balance. Each piece of liver is approximately 1. 4g. pH | pH has an effect on enzymes and each enzyme has an optimal pH. By making the liver more acidic, basic, or neutral the height of the reaction could increase or decrease as it deviates from its optimal pH. | Do not change the pH of any of the solutions. This lab is only investigating the effect of temperature on enzyme activity, not the effect of pH on enzyme activity, so nothing should be added to the liver that would increase or decrease the pH. | Time | If some pieces of liver are kept in their specific temperatures longer than others, the height of the reaction could be greatly affected.By keeping the liver in its temperature for a shorter period of time, the liver itself has less time to change temperature which could greatly alter the resu lts. | Keep all of the pieces of liver in their specified temperatures for five minutes. | Size of test tube| Different sized test tubes will hold different volumes of O2 and will give incorrect measurements with the ruler| Keep all the test tubes the same size – with volume of 30cm3| Uncontrolled Variables The variables that will be difficult to control include air pressure in the lab and the volume of the liver.Measures will be taken to reduce the effect of these on the experiment by keeping air conditioning at 24? C and cutting the liver close to the same shape and size. Control Experiment The control experiment for this investigation will be the experimental setup at 0? C. All the steps in the method will be followed at this temperature. At 0? C the experiment should not proceed as the energy needed for enzyme action is unavailable. Design Aspect 2: Materials and Equipment Needed 10 Test Tubes 1 Package of Beef Liver 2 250mL Beakers 2 Test Tube Racks 1Forceps 1 Hot Plate 1LIce 1 Plastic Bin 20 mlHydrogen Peroxide 100 mL Beaker 1 10mL Graduated Cylinder 5 Thermometers 1 Sharpie 1 Electronic Beam Balance 1 Knife Method 1. Prepare an ice bath by placing ice into a container, and place a thermometer into the ice bath. Wait until the temperature has reached 0? C. 2. Prepare two more water baths like this at 7? C and 19? C. (You can replace these two temperatures with that of the fridge and room) 3. Prepare a hot water bath by placing a 250mL beaker filled with water on a hot plate, and place a thermometer into the water. Wait until the temperature has reached 100? C. You can use and electric water bath if one is available. . Prepare a warm water bath by placing a 250mL beaker filled with water on a hot plate, and place a thermometer into the water. Wait until the temperature has reached 37? C. You can use and electric water bath if one is available. 5. Obtain beef liver and cut the liver into 10 slices which are approximately the same size. Weigh each sl ice on an electronic beam balance to ensure they are the same weight. 6. Obtain 10 test tubes and place them into a test tube rack. Label 5 test tubes with a number from 1-5, and repeat for the remaining five test tubes. 7. Obtain 15mL of hydrogen peroxide and a graduated cylinder. . With forceps, place a piece of liver into each of the test tubes. 9. After the liver has been placed in the test tubes labelled 3, place a thermometer into the test tube rack and wait for 5 minutes. After 5 minutes, pour 2mL of hydrogen peroxide into each of the test tubes, observe the reaction, and label the height of the reaction after 1 minute with a Sharpie. (This is the experiment at room temperature. If you have prepared a water bath at 19? C then use it instead). 10. Remove both of the test tubes labelled 1 from the test tube rack, place them in the ice bath, and wait for 5 minutes.After 5 minutes, remove the test tubes from the ice bath, add 2mL of hydrogen peroxide into each of the test tubes, observe the reaction, and label the height of the reaction after 1 minute. 11. Remove both of the test tubes labelled 2 from the test tube rack, place them in a different test tube rack and place this rack into the fridge. Place a thermometer into the fridge as well. Wait for 5 minutes, and then read the temperature of the fridge and remove the test tubes. Pour 2mL of hydrogen peroxide into each of the test tubes, observe the reaction, and label the height of the reaction after 1 minute. If you have prepared a water bath at 7? C then use it instead). 12. Remove both of the test tubes labelled 4 from the test tube rack, place them in the warm water bath (37? C), and wait for 5 minutes. After 5 minutes, remove the test tubes from the warm water bath, add 2mL of hydrogen peroxide into each of the test tubes, observe the reaction, and label the height of the reaction after 1 minute. 13. Remove both of the test tubes labelled 5 from the test tube rack, place them in the hot water bath (1 00? C), and wait for 5 minutes. After 5 minutes, remove the test tubes from the hot water bath, add 2mL of ydrogen peroxide into each of the test tubes, observe the reaction, and label the height of the reaction after 1 minute. 14. With a ruler, measure from the bottom of the test tube to the mark which labels the maximum height of the reaction after 1 minute. Repeat this for all 10 test tubes, and record the measurements in your data table. 15. Pour the liver from each test tube into a waste beaker, clean each of the test tubes out, and put all materials away. 16. Combine the data that your own group obtained with the data from two other groups.This will allow for six trials worth of data, and once you obtain this sufficient amount of data, calculate the average height of the reaction for each of the five temperatures over the six trials, and then calculate the standard deviation for each of the five temperatures over the six trials as well. Variable | Unit of Precision | Error/Unc ertainty | Temperature | ? C | +/- 0. 5? C | Height | mm | +/- 0. 5mm | In the procedure, the maximum height of the reaction will be determined by marking the position of the tallest bubble that results from the reaction. Practical Safety and Risk AssessmentAll care will be taken when dealing with hot plate and hot water to prevent burning and scalding. The knife and glassware will be used carefully and hand gloves will be worn when handling hydrogen peroxide. Note the following hazards with hydrogen peroxide: Contact with eyes can cause serious long term damage. The solution is corrosive and can cause skin burns. For eye contact, immediately flush eyes with plenty of water. For skin contact, wash off with plenty of water. Liver | 15 ml of Hydrogen peroxide | Liver | 15 ml of Hydrogen peroxide | Setup Diagram Design Aspect 3 Sufficiency of DataThis lab will be investigating the effect of temperature on the activity of the enzyme catalase. In this lab, five different temperatures wil l be investigated (0? C, 7? C, 19? C, 37? C, 100? C). Each temperature will have six trials, and this will ensure the reliability of the data. With the sufficient data, the standard deviation and mean will be calculated for each temperature. The rate of reaction at the different temperatures will also be calculated. DCP Aspect 1: Results – Raw Data Table 2: (Insert Title) | Height of Reaction| Temperature | | | | | | | 0. 0 | | | | | | | 7. 0 | | | | | | | 19. 0 | | | | | | | 37. | | | | | | | 100. 0 | | | | | | | Insert data with all units and uncertainties. Ensure decimals of the raw data and the uncertainty is the same. Highlight your own data. Note: The highlighted data is the data obtained by me. The rest of the data has been collected from (insert names). Qualitative Observations: In a paragraph answer the following questions: What happens after adding hydrogen peroxide to each of the test tubes? Discuss size of bubbles, fizz, shape of liver, etc. Did you see any colour change? Include at least 2 photographs (clear, preferably in colour) with commentary as evidence of your observations.DCP Aspect 2: Processing Data Table 3: Statistical Processing – The following sample calculations will be done for the raw data Statistical Analysis| Formulae| Meaning of Symbols| Sample Calculation| Mean| | The mean or averagesum of sample measurements number of samples | = | Statistical Analysis| Formulae| Meaning of Symbols| Sample Calculation| Standard Deviation| | S = standard deviationx = each individual valueX = mean of all measurements= deviation from mean = degrees of freedom| Calculated in Microsoft Excel(show Excel screen clip)| Rate of Reaction| | | |Complete this table Table 4: (Insert Title) | Height of Reaction| | | Temperature | Trial 1 | Trial 2 | Trial 3 | Trial 4 | Trial 5 | Trial 6 | Average Height of Reaction | Standard Deviation (mm +/- 0. 5mm) | Rate of reaction(mm/min +/- 1. 0)| 0. 0 | | | | | | | | | | 7. 0 | | | | | | | | | | 19. 0 | | | | | | | | | | 37. 0 | | | | | | | | | | 100. 0 | | | | | | | | | | Insert data with all units and uncertainties. Ensure decimals of the raw data and the uncertainty is the same. DCP Aspect 3: Presentation of Processed DataGraph 1: (Insert title) Draw a graph of temperature vs. average height of reaction. Ensure to include the title, labels and scales of axes, units and uncertainties, vertical error bars and line of best fit (if applicable). Write up to 4 sentences commentary under the graph outlining the trend. State what the error bars represent. Graph 2: (Insert title) Draw a graph of temperature vs. rate of reaction. Ensure to include the title, labels and scales of axes, units and uncertainties, vertical error bars and line of best fit (if applicable).Write up to 4 sentences commentary under the graph outlining the trend. State what the error bars represent. CE Aspect 1: Conclusion The results obtained from this lab support/reject my hypothesis. My hypothesis was: (state hy pothesis here). By viewing the average height of the reaction, these results are supported/rejected. The liver placed in 37 °C had an average reaction height of (state) mm, (also state the average reaction heights of the other experimental setups). This data coincides/differs with the predictions stated in the hypothesis, where I stated â€Å"The liver in 100?C (complete). † By observing the constructed graph in Introduction, it is clear that the average height of the reaction initially increased as the temperature increased, but when temperatures increased past optimum (37 °C), (complete). Graph 1 constructed from the obtained data shows (discuss Graph 1). Graph 2 shows (discuss Graph 2). These results outline the effect of temperature on enzyme activity, and it is apparent that changes in temperature do/do not have an effect on the enzyme catalase. Conclusion ExplanationThe results obtained give increased insight into the role of enzymes in the human body. The beef live r closely modelled the human liver, and it is clear that catalase works best at an optimum temperature of (state). This is important because humans maintain a stable body temperature of (state), and with the aid of enzymes this temperature provides enough activation energy for metabolic reactions, in this case the breakdown of hydrogen peroxide into oxygen gas and liquid water. (Discuss why the liver placed in lower temperatures and 100 °C did not react well.Remember to cite the references used correctly). CE Aspect 2: Evaluation: Reliability While the results obtained from this lab clearly support/reject my hypothesis, the examination of the calculated standard deviation for each temperature (discuss STDEV). This range in standard deviation is due to errors that may have occurred throughout the lab. The liver placed in 0? C had a standard deviation of (sate), the liver placed in (discuss other STDEV’s). The larger the standard deviation, the less/more reliable the data. Al so discuss error bars and number of trials. Note: larger error bars = less reliable data; more trials = more reliable data). Errors/Limitations in Experimental procedure List as many errors you think may have occurred in the experimentation – from measurement as the reaction was slow, to timing, to others you can think of (preferably 5). Discuss how each of the errors could have affected your data. Significance Write a paragraph on how much the errors listed above could have impacted on your experiment’s reliability. CE Aspect 3: Suggestions for Improvements:For each of the errors mentioned above (about 5) suggest what can be done to improve this experiment in the future. Also state how these improvements will help. References Damon, Alan, Randy McGonegal, Patricia Tosto, and William Ward. Pearson Baccalaureate: Standard Level Biology for the IB Diploma (Pearson International Baccalaureate Diploma: International Editions). n/a: Imprint Unknown, 2008. Print. â€Å"Effe ct of Catalase on Hydrogen Peroxide. † http://www. sciencegeek. net/Biology/biopdfs/Lab_Catalase. pdf. (25 Jan. 2013). (Add your own references)

College of the Holy Cross Acceptance Rate, SAT/ACT Scores

The College of the Holy Cross is a private liberal arts college with an acceptance rate of 38%. Founded by the Jesuits in 1843, and located in Worcester, Massachusetts, Holy Cross is the oldest Catholic college in New England. Holy Cross has an impressive retention and  graduation rate, with well over 90% of entering students earning a degree within six years. The college was awarded a chapter of  Phi Beta Kappa  for its strengths in the liberal arts and sciences, and the schools 10-to-1  student/faculty ratio  means that students will have a lot of personal interaction with their professors. On the athletic front, the College of the Holy Cross Crusaders compete in the NCAA Division I  Patriot League. Considering applying to Holy Cross? Here are the admissions statistics you should know, including average SAT/ACT scores of admitted students. Acceptance Rate During the 2017-18 admissions cycle, Holy Cross had an acceptance rate of 38%. This means that for every 100 students who applied, 38 students were admitted, making Holy Cross admissions process competitive. Admissions Statistics (2017-18) Number of Applicants 7,054 Percent Admitted 38% Percent Admitted Who Enrolled (Yield) 32% SAT Scores and Requirements Holy Cross has a test-optional standardized testing policy. Applicants to Holy Cross may submit SAT or ACT scores to the school, but they are not required to do so. During the 2017-18 admissions cycle, 46% of admitted students submitted SAT scores. SAT Range (Admitted Students) Section 25th Percentile 75th Percentile ERW 640 710 Math 640 710 ERW=Evidence-Based Reading and Writing This admissions data tells us that of those who submitted test scores during the 2017-18 admissions cycle, most of Holy Cross admitted students fall within the  top 20% nationally  on the SAT. For the evidence-based reading and writing section, 50% of students admitted to Holy Cross scored between 640 and 710, while 25% scored below 640 and 25% scored above 710. On the math section, 50% of admitted students scored between 640 and 710, while 25% scored below 640 and 25% scored above 710. While the SAT is not required, this data tells us that a composite SAT score of 1420 or higher is competitive for Holy Cross. Requirements The College of the Holy Cross does not require SAT scores for admission. For students who choose to submit scores, note that Holy Cross participates in the scorechoice program, meaning that the admissions office will consider your highest score from each individual section across all SAT test dates. Holy Cross does not require the essay section of the SAT. Subject tests are not required but will be considered if provided. ACT Scores and Requirements Holy Cross has a test-optional standardized testing policy. Applicants may submit SAT or ACT scores to the school, but they are not required. During the 2017-18 admissions cycle, 27% of admitted students submitted ACT scores. ACT Range (Admitted Students) Section 25th Percentile 75th Percentile English 29 34 Math 26 30 Composite 28 32 This admissions data tells us that of those who submitted scores during the 2017-18 admissions cycle, most of Holy Cross admitted students fall within the  top 11% nationally  on the ACT. The middle 50% of students admitted to Holy Cross received a composite ACT score between 28 and 32, while 25% scored above 32 and 25% scored below 28. Requirements Note that Holy Cross does not require ACT scores for admission. For students who choose to submit scores, Holy Cross participates in the scorechoice program, meaning that the admissions office will consider your highest score from each individual section across all ACT test dates. Holy Cross does not require the ACT writing section. GPA The College of Holy Cross does not provide data about admitted students high school GPAs. Self-Reported GPA/SAT/ACT Graph College of the Holy Cross Applicants Self-Reported GPA/SAT/ACT Graph. Data courtesy of Cappex. The admissions data in the graph is self-reported by applicants to the College of the Holy Cross. GPAs are unweighted. Find out how you compare to accepted students, see the real-time graph, and calculate your chances of getting in  with a free Cappex account. Admissions Chances Holy Cross, which accepts over a third of applicants, has a competitive admissions pool. However, Holy Cross also has a  holistic admissions  process and is test-optional, and admissions decisions are based on much more than numbers. A strong  application essay  and  glowing letters of recommendation  can strengthen your application, as can participation in meaningful  extracurricular activities  and a  rigorous course schedule. The college is looking for students who will contribute to the campus community in meaningful ways, not just students who show promise in the classroom. While not required, Holy Cross strongly recommends  interviews  for interested applicants. Students with particularly compelling stories or achievements can still receive serious consideration even if their grades and scores are outside of Holy Cross average range. In the scattergram above, the blue and green dots represent accepted students. The majority of successful applicants had high school averages of A- or higher, combined SAT scores of 1200 or higher, and ACT composite scores of 26 or better. Since Holy Cross has test-optional admissions, grades are much more important than test scores. If You Like Holy Cross, You May Also Like These Schools Northeastern UniversityBoston CollegeTufts UniversityBrown UniversityDartmouth CollegeBowdoin CollegeBoston UniversityColgate University All admissions data has been sourced from the National Center for Education Statistics and College of the Holy Cross Undergraduate Admissions Office.