Core Competency Essay Example for Free

Core Competency EssayWalt Disney once noted I only hope that we come int lose sight of oneness thing that it was all started by a mouse. (Disney Dreamer, 1998). Walt Disneys original core competence was cartoons and animated movies. By combining Imagineering with engineering Disneys company reached unparalleled success with the creation of the first full length animated movie.This success led to new ideas and one of them was to open a park, a different kind of park. In Disneyland Walt used new technology to bring his characters to life. He called them Animatronics. (Magical Kingdoms, July 2008) Together with unique storytelling and noble fictional character of service Walt Disney created a magical environment for his guests which none of the competitors could quite duplicate. It became Walt Disneys core competency. Disney once said Anything that has the Disney name to it is something we feel responsible for. (Disney Dreamer, 1998)This competency is goaded by superior Disney products and most of all by cast members and their renowned guest service. Its always been a challenge to keep up with high stopations of the guests. To continue to improve its business Disney has set up new cast member standards in the form of the Basics ( conflict the new standards, December 2007). The new standards expect cast members to create and reinforce magical experience for the guests by being approachable, engaging, and willing to go above and beyond.As the company developed, many new lines of businesses oblige been added such as sell, media, and sports. The danger has been to overextend and lose track of what the company does best. In order to stay competitive the company had to realign and shifted attention from retail to those which are the cornerstone of the company intellectual property.To reinforce its animation business Disney purchased Pixar in 2006. In the acquisition statement it read Animation is the foundation upon which the attach to was built and for y ears was a core competency. However, in recent years Disney placed less emphasis on animation and, as such the federation was not at the forefront of the digital revolution and did not produce many animation movie hits. With Pixar, Disney is now further on the technology trim back and canexploit some synergies in marketing, production, and distribution. (Walt Disney Company release, January 2006). In 2009 Disney purchased another company, Marvel. This move further enhances Disneys competitiveness and extended the collection of its characters. (CNN, August 2009).The circumscribed strength of the company is diversification. In addition to four park in the US Disney currently has a park in Europe, plus two parks and one more on the way in Asia. Disneys largest sales revenue is from media sold outside the US. Disney has its own cruise line with regular motion of two boats and is adding two more in January of 2011. (Cruise Talk, June 2010) Many regular Disney guests own part of the W alt Disney World resort through Disney Vacation Club, the companys timeshare program. Disneys tour operation business Adventures by Disney offers guests special tours around the world. (Adventures by Disney, n.d.)Everything the company does carries the special Disney touch a seal of quality and salient service. Though the company has some challenges with the economic downturn, it continues to grow leaning heavily on what the company does best providing magical experiences to guests and consumers.ReferencesDisney Dreamer (1998), Walt Disney Quotes.Retrieved from http//www.disneydreamer.com/walt/quotes.htmJosh Buchanan, Matthew Covarrubias, James Gills, T.J Lovejoy, Craig Wuollet, Meeting the new Standards (December, 2007), Executive Summary, P. 3 Retrieved from http//www.slideshare.net/jamesrg6/disneypaperfinalWalt Disney Company release (January, 2006) Comments on Acquisition of Pixar Animation Studios. Retrieved from http//www.dbrs.com/research/206997/walt-disney-company-the/comm ents-on-acquisition-of-pixar-animation-studios.htmlDavid Goldman (August, 2009), CNN, Disney to buy Marvel for $4 billionRetrieved from http//money.cnn.com/2009/08/31/ intelligence/companies/disney_marvel/index.htmThe History of Disneys Animatronics (July, 2008), Disney Blog at Magical Kingdoms Retrieved from http//www.magicalkingdoms.com/blog/2008/07/08/the-history-of-disneys-audio-animatronics/Mr. Papa (June, 2010) Cruise Talk Retrieved from http//cruisetalk.org/2010/06/disney-cruise-line-adds-final-building-block-to-new-cruise-ship-disney-dream.html Adventures by Disney, Retrieved from http//abd.disney.go.com/abd/en_US/index?name=HomePage